What exactly is email validation?

Email verification, also known as email validation, is a digital marketing term that refers to the process of validating that an email address is active without actually sending an email.

In addition to lowering your hard and soft bounce rates on email campaigns, this technique helps to maintain the reputation of your outgoing mail server by reducing the number of spam complaints that are received.

Using an email verification service, you can do bulk validation of your whole mailing list or real-time verification of new incoming email addresses. You can also integrate the service with an API to prevent bogus sign-ups and guarantee that incorrect data never makes its way into your system.

Real-time validation and double opt-in procedures assist you in compiling a list of contacts in good health and active. However, you must still check your data regularly in order to delete emails that have become invalid over time.

What is the point of verifying?

Customer data, depending on your business strategy, might be the most important thing your firm possesses. According to the Digital Marketing Association, email marketing has a return on investment (ROI) of 4300 percent — good luck getting that sort of return out of any other investments! However, consumer data—specifically email data—doesn't have an indefinite shelf life, which is unfortunate.

According to the gurus, email lists deteriorate at a pace of around 22 percent every year on average. If you have 100,000 contacts, this means that over 20,000 of their emails will be invalid within a year of joining the company!

Real-Time Monitoring and Verification

It is the process of authenticating individual email addresses as they are input into your systems that is referred to as real-time email verification.

Client data collecting in real-time is accomplished by connecting an email verification API with any system that you use to gather customer information, whether it's a form on your website, a customer relationship manager (CRM), or any other point of digital data collection. This ensures that the data entering your system is free of errors. Fake email addresses will no longer be cluttering up your mailing lists!

Generally speaking, APIs are intended to be invisible to the customer and simple to integrate: for example, at Verifalia, we provide software development kits (SDKs) for major development platforms and languages, allowing your software developer to integrate our email verification service with your CRM or app in just a few lines of code.

An email verification API is less complicated and more cost-effective than you may expect, and it will save you both time and money in the long term. Using email validation servicesLinks to an external site. will save you both time and money.

Cleaning up your email list

Bulk verification, also known as email list cleansing, is the process of submitting a mailing list or the contents of a database to be verified all at once, allowing you to delete undesirable, inactive, or fraudulent email addresses from your mailing lists. Lists can be submitted manually for cleaning, or they can be communicated through an API interface, either on an as-needed basis or at regular intervals set by the API developer. It is generally feasible to download all of the results in a common file format, such as.csv,.xls, or.xlsx, once the validation procedure is complete.

Verification services are capable of handling lists ranging from a few hundred to tens of millions of addresses with ease, making them a scalable service that can be used by both large multinational corporations and tiny e-commerce businesses or new blogs.

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