COGS 122 - Startup Studio - Popovic [FA21]

In this course, students will learn tools and processes for innovating novel business concepts to solve problems involving the interaction between humans and technology. Students will work with an interdisciplinary team to understand unmet user needs and to create a value proposition that balances technical feasibility, financial viability, and desirability.

Ultimately, student teams will prototype a novel product or service, write a business plan, and produce a video suitable for launching a crowdfunding campaign. To inform the innovation process, students will learn new techniques for leveraging social media and crowdsourcing to discover users' needs and to obtain feedback on preliminary concepts.

Selected readings will cover ubiquitous computing, service design, business modeling, creativity methods, crowdsourcing, and crowdfunding.