8/18 Creating Gendered Maladies + Consumers through Pharmaceutical Advertising

8/16 Overview

Quantitative Models of Sex/Gender

• Read: Kempner, J. (2014). Not tonight. University of Chicago Press. Chapter 4: “Gendering the Migraine Market” Download Kempner, J. (2014). Not tonight. University of Chicago Press. Chapter 4: “Gendering the Migraine Market”

  Analytic Aid: Hall, S. (1993). Encoding, decoding. The cultural studies reader, 4, 90-94. Download Hall, S. (1993). Encoding, decoding. The cultural studies reader, 4, 90-94.

• Due In-Class or Asynchronously:
  • Group Analysis Exercise (Assignment 5)